Debra Swersky
Alixandra Martin - Genevieve_jpghigh.jpg

Meet Debra

Enterprising & Energetic Entrepreneur


Engineering singular first impressions for companies and individuals.

I believe in the power of great first impressions, so I design systems, processes, strategies, and statements that allow my clients to scale.

Throughout my 10+ years working in operations, the overarching theme of my work has been experience design. Whether for a client in a travel package, the end user in a text-message based scavenger hunt, or a business in a software implementation, I have spent countless hours agonizing over the little (read: big) details of these experiences. 

Regardless of the number of experiences planned or executed, what excites me most about designing each one is that we can always make the next one better. I can always learn more to help inform the next plan.




Dallas, TX
Boston, MA
New York, NY




You will never get a second chance to make a first impression...
— Will Rogers


People Impacted


Any customer [service] interaction is
four times more likely to drive disloyalty
than to drive loyalty.

- The Effortless Experience


New employees are 69% more
likely to stay longer than three years if they experience a well-structured onboarding.

- The Aberdeen Group


When you focus on your top two
high-performing traits, you’re 34% more
likely make a strong impression.

- Kelton Global